Ab Belt Device Claims False, says FTC

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In today’s world, everyone wants to eliminate excess fat from their bodies and maintain a trim and healthy figure which will be envied by everyone. Ab belt is one of the fitness devices which will help in reducing belly fat effectively and efficiently. There are many frauds happening in this industry too these days. You can see some of the incidents pertaining to the frauds happening online related to ab belts.
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You can’t ‘get rock-hard abs without any sweat,’ mentioned the Federal Trade Commission (FTC) in submitting fake marketing grievances in federal court from the manufacturers of three broadly marketed digital abdominal exercise belts.
Priced with false advertising were entrepreneurs of the AB Energizer, AbTronic, and Fast Abs products, all which claim to make use of digital muscle stimulation (EMS) to provide customers ’6-pack’ or ‘wash-board’ abs without exercise or effort.
‘For years, entrepreneurs of diet and exercise services and products have been preying on overweight, out-of-shape customers by selling false hope in a tablet, false hope in a jar, and, now, in a belt,’ said FTC Chairman Timothy J. Muris in a news release. ‘Unfortunately, you will find no magic pills, products, or pulsators for slimming down and engaging in shape. The only real successful combination is adjusting your diet and exercise.’
Broadcast on national cable TELEVISION stations, the 30-minute infomercials utilized by the defendants to market the products were one of the five most often broadcast advertisements in regular U.S. Ratings, displaying more than one thousand times. In the advertisements, exercise specialists, individual trainers, models and athletes claim that their very own often-displayed group of ‘rock-hard’ abs were a direct result utilizing the belts. The products are also marketed in national newspapers, magazines and direct-mail circulars.
10 moments = 600 sit ups? Perhaps not, states FTC Specifically, the FTC claims that ads for the three ab products, attempting to sell for from $40 to $120, wrongly stated that:
The ab devices from patch.com will definitely trigger weight loss and inch loss. The ab devices can give customers well-defined abdominal muscles (e.g., ‘rock hard,’ ’6-pack’ or ‘wash-board’ abs ); and utilization of the ab devices is equal to (and, for AbTronic and Fast Abs, better than) main-stream abdominal exercises, including sit-ups or crunches.
Perhaps not safe for everyone FTC also costs that while extolling the complete security of the products, the defendants failed to see customers of possible health problems related to utilization of the ab devices. The FDA warns the devices shouldn’t be utilized by individuals with specific problems, including implanted pacemakers or other implanted metallic or electronic devices, swelled up or irritated parts (such as for instance phlebitis), or cancerous lesions. Additionally, the security of applying the devices during pregnancy haven’t been proven, said the FDA.
Because submitting these issues, the FTC has updated two customer guides about exercise equipment: ‘Preventing the Muscle Hustle’ and ‘Pump Fiction: When Marketers Over-extend Their Fitness Claims.’